Top 5 News and Magazines Apps Performance in Kenya, Q2 2023

In Q2 2023, the top 5 news and magazines apps in Kenya showed varying performance trends across weekly downloads, revenue, and active users. Below is a detailed look at each app's performance.

Medium experienced consistent weekly revenue, peaking at around $241 at the end of March and maintaining figures between $109 and $205 throughout the quarter. Weekly downloads fluctuated, peaking at 2.1K in early May and closing the quarter at 1.3K. Active users saw a slight decline from 5.6K to 5.2K, with a notable peak of 6.4K in early May.

Bloomberg: Finance Market News saw a significant revenue peak of $461 in mid-April, with figures oscillating between $100 and $332 for the rest of the quarter. Downloads peaked at 1.1K in early May, with a general downward trend ending at 719. Active users showed a mixed trend, peaking at 4.4K in early June and ending at 3.5K.

The New York Times reported a steady revenue stream, hitting a high of $269 at the end of March and remaining between $129 and $243 for the quarter. Downloads showed a noticeable decline, peaking at 668 in early May and dropping to 382 by the end of June. Active users maintained a relatively stable trend, starting at 6.4K and ending at 5.9K.

The Economist - News, Podcasts demonstrated a healthy revenue trend, peaking at $421 in mid-May and stabilizing between $273 and $393. Downloads were relatively lower, peaking at 704 at the end of June, and active users fluctuated slightly, peaking at 2.6K in mid-June and ending at 2.3K.

Financial Times: Business News had modest revenue figures, peaking at $64 at the end of June. Downloads peaked at 746 in early May, with a declining trend to 266 by the end of the quarter. Active users showed some variability, peaking at 4.5K in early May and ending at 4K.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.